Praful Nargund worked for a decade to tackle health inequalities in fertility treatment, through a focus on increasing affordability and improving access to more women-friendly approaches. His use of innovation and technology was central to the foundation of abc ivf, the UK’s first affordable IVF service, and a global leader for accessible fertility treatment. He has been involved in campaigns to increase NHS funding for fertility treatment, increase availability of fertility education and improve the policy landscape for women’s health. He has won innovation and business awards from the Spectator Magazine, London Business School and Daily Telegraph/LDC.